MEET THE TEAM

Matt Dubber lives in the Eastern Cape of South Africa – one of the hunting hotspots of the world. Matt has had a passion for precision shooting from a young age, and made his way into the shooting & outdoor industry through a successful YouTube channel, run with the goal of educating and entertaining young people with the same passion. He has since been involved in many projects outside of online media, including experience in the optics industry, where he worked on reticle designs for a number of companies.

Matt enjoys hunting, and competes regularly around the world across various disciplines including Benchrest, Precision Rifle, IPSC & Speed Shooting. Matt’s channel now ranks as one of the top hunting channels in the world, and has backed up his YouTube success with podium finishes at big international competitions.

Matt was one of the founding members of Element Optics, and has played a large role in product design, quality control implementation and market research.

Shane grew up in Phoenix, Arizona, and worked at a gun shop for many years managing operations, running big shooting competitions and working closely with manufacturers. In 2016, Shane was involved with a start-up optics company, building it from the ground up and gaining valuable experience along the way. Shane’s managerial skills and shooting experience makes him a key member of Element Optics, joining the company in late 2019.

Shane’s knowledge of the needs of the North American market has allowed us to better cater our product line to suit this part of the world.

Henric grew up in the Swedish countryside, learning to hunt at a young age and developing a variety of shooting skills through 10m & skeet shooting disciplines.

Henric’s experience in the military has taken his exposure to real-world optics use to another level, serving in the Swedish armed forces for 6 years with 2 deployments, and gaining experience as a sniper.

After serving his country, Henric continued to work as a private security contractor in Afghanistan for another 2 years before returning back to Sweden to join up with the Element Optics team in October 2020.

Henric’s extensive experience behind a rifle, knowledge of ballistics, riflescopes and high attention to detail makes him an indispensable member of our team. He is currently serving a versatile role, adding value in product development, customer service & day-to-day tasks at our European facility.

Johan Axelsson of Sweden is best known for his involvement with PCP Airgun giant FX Airguns. The duo of Johan and his father Fredrik have been the driving force behind the precision airgun industry for more than a decade, constantly pushing new boundaries with innovation that is quickly bridging the gap between airguns and firearms.

Johan’s experience in design and manufacturing make him an integral member of our team, allowing us to develop and manufacture parts and products in-house in Sweden. Continuous investment towards quality design and engineering ensures we will always be moving forward.

Petter lives in the countryside in Sweden, where he spends much of his free time outdoors hunting and fishing. He has a background in the Swedish military, where he served for eight years, with several overseas deployments. Following his military service, Petter continued his career as a private security contractor in Somalia for two years before joining the team at Element optics.

Petter’s work at Element Optics ranges from product development where he often gives unique perspectives and insights to overseeing daily operations and provides customer support when needed.

His real life experiences have given him a deep understanding of the importance of using good equipment that can be trusted when it matters the most. He is very passionate about developing products that truly make a difference for the end users. He has proven himself to provide a lot of outside the box ideas to the team and is meticulous with details.